As an independent agency, we pride ourselves on our ability to provide full-service PR and Social Media campaigns.

From unit publicity to casting announcements — from festival programming to connecting you with
sales agents and distribution — from trailer advisement to red carpet premieres — we do it all.

After having the pleasure of watching your film or project, we develop and execute personalized strategies that will best position your project to the right audiences and media. These practices and strategies include but are not limited to:

PUBLICITY

Written Materials

Working with filmmakers to determine best positioning & language for the film
Writing press releases / announcements
Writing succinct and elegant synopses
Carefully crafting unique pitching angles

Publicity Materials

Assisting in compiling production notes
Creating EPKs
Providing advice on photo/still sets, trailer cuts and poster designs
Pulling clips to pitch for exclusives

PR Tactics

Distributing press releases to our competitive media lists
Securing interviews across online, print, TV, radio, podcasts, etc.
Securing reviews from film critics and bloggers

Connections

Connecting and referring our filmmakers to our personal industry contacts including talent agents, talent managers, sales agents, festival programmers, distributors, producers, lawyers, and media aggregators

SOCIAL MEDIA

Profile Setup
& Content Creation

Create and optimize your social media accounts across platforms like Instagram, Facebook, TikTok, and Twitter/X
Conceptualize and develop branded content tailored to your campaign goals; outlined in Content Calendar’s
Design static and dynamic assets for organic posts (graphics, videos, carousels, reels, etc.)

Community Management

Build engagement through interactive tools like polls, giveaways, LIVEs, and Q&As
Monitor comments and messages across platforms, responding and engaging in real time
Help shape your brand voice and audience tone through active moderation

Advertising
Strategy & Execution

Plan, build, and manage paid ad campaigns across Meta, TikTok, YouTube, and Google using a mix of static and video content
Define and target key demographics, interests, and geo-specific audiences; adjust when needed
Continuously monitor spend, conversions, and engagement for each campaign; ensuring we stay within the allocated budget

Performance Tracking,
Analytics & Reporting

Track performance metrics across all social platforms, adjusting as needed
Provide a detailed end-of-campaign wrap report with key data, insights, and recommendations for future growth

Millennial PR’s main focus is the film industry — specializing in genre/horror, LGBTQ+, documentaries, and indie films through theatrical, digital/home entertainment, and film festival releases.

We work closely with our clients to provide competitive and cost-effective publicity campaigns in the U.S. and internationally, with a mission to help our filmmakers thrive in the rapidly changing media landscape.

Millennial PR has completed well over 100 top-tier, creative, and successful film campaigns for theatrical and digital releases,
as well as at film festivals all over the world, including: